AT&T recently started a shady marketing tactic that labeled its 4G network as a 5G network.
Now, rivals Verizon and T-Mobile are not having any of it.
In an open letter, in which AT&T is not named directly, Verizon says in part “the potential to
over-hype and under-deliver on the 5G promise is a temptation that the wireless industry
must resist.” TechCrunch agrees. The advantages of 5G networks are profound. The next
generation of wireless networks will bring more than just increased speed, and AT&T’s
current campaign of calling a 4G network a 5G network clouds the water. T-Mobile is more
direct in its criticism of AT&T. Because that’s how T-Mobile rolls.
AT&T is lying to customers with 5G marketing, Matt Burns- Tech Crunch 1/7/2019
Verizon Wireless’ Open Letter: When we say “5G,” we mean 5G. 1/7/2019
AT&T argues it’s case for 5G Evolution Service:
In a keynote presentation last during CES in Las Vegas, Nevada, AT&T Communications CEO
John Donovan defended the move, essentially calling the backlash sour grapes, calling rival
operators “frustrated,” saying AT&T now occupies “beachfront real estate” in competitors’ heads.
In a discussion with MediaLink Chairman and CEO Michael Kassan, Donovan touted AT&T’s
activation of standards-based mobile 5G in 12 markets. That service taps the operator’s millimeter
wave spectrum and is different from 5G Evolution, which is built on LTE-Advanced features
including 4X4 MIMO, 256 QAM and multi-channel carrier aggregation.