Many IoT providers are failing to factor installation costs into their business proposals, and both
suppliers and customers are coming unstuck as a result. This is the view of IoT specialist Digi,
which suggests the IoT market at large still takes a traditional product approach to sales, and
struggles to achieve a sustainable return on investment (ROI) as a consequence.
“It’s not just about the hardware costs and the monthly recurring costs; you have to pay attention
to the product lifecycle costs and the installation costs in particular, which is actually what we see
people miss most often,” said Scott Nelson, chief product officer at the Minnesota-based company.